Case Study: Priceless Cities – MasterCard


Image is of the MasterCard logo. This company is a past or current client of One Epiphany.

Challenge

Reach of qualified audiences through MasterCard’s social channels; Increase connection with consumers and engagement with Priceless Cities activities and content; Support the launch of new Priceless destinations and generate buzz

Solution

Built awareness and buzz before, during and after select Priceless Cities events and activities through social activations and shared content on Facebook and Twitter.

Results

The result –active brand engagement and over 5.3 MM brand impressions in just a few short hours (55th GRAMMYs); Localized real time marketing activations using social media channels to gain rich engagements, user generated content, and over 4.6MM overall impressions (SOBEWFF); Grew Chicago area Facebook fan base by 364% to 10K+ fans, and Twitter fan base by 14% (Cubs Pledge)

Image of a tweet that says "Want to attend a special #SOBEWFF Spicy food event? We're giving away tix! Stay tuned for a chance to win. #PricelessMiami" Image of MasterCard tweet regarding Taylor Swift 2013 GRAMMYs performance. Image of a MasterCard Cubs Pledge tweet from a Cubs fan. It says "Took my @MasterCard Cubs Pledge. If they are in 1st by 6/15 I'll sing in front of the Harry Caray statue."Image of MasterCard Facebook post. It says "Springtime, baseball, and history written in ivy on the outfield walls. Priceless. Thanks to @espealarconmu for sending this in to us on Twitter."

 

 

 

 

 

 

 

 

 
Services provided: social media strategy and implementation, community management, project management, coordination of 3rd parties (event management, media agency, sponsors, etc.)

Partners: MasterCard , R/GA