best practices


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Kick Start Your Email Marketing in 5 Simple Steps

Recently a small business owner reached out to get some advice on email marketing after reading Cynthia Price‘s article The 8-Second Challenge: Email Marketing for Our Shrinking Attention Span on Entreprenuer.com.  Here is what business owner said:   8 second attention span? Yikes. Who markets via email? What tools do you use and how often do you […]


Overcoming Perfection Paralysis

I came across a blog post by David Smethie from GrowthOnFire.com while working on another blog post for you.  He talked about how he always thought he had to perfectly master something before actively pursuing it. However, he decided to take imperfect action and just do the best he could.  His post really resonated with me […]

graphic of perfection "shattered"