Reach qualified audiences through MasterCard’s social channels; Increase connection with consumers and engagement with Priceless Cities activities and content; Support the launch of new Priceless destinations and generate buzz.
Built awareness and buzz before, during and after select Priceless Cities events and activities through social activations and shared content on Facebook and Twitter.
Active brand engagement and over 5.3 MM brand impressions in just a few short hours (55th GRAMMYs); Localized real-time marketing activations using social media channels to gain rich engagements, user-generated content, and over 4.6MM overall impressions (SOBEWFF); Grew Chicago area Facebook fan base by 364% to 10K+ fans, and Twitter fan base by 14% (Cubs Pledge).
Services provided: social media strategy and implementation, community management, project management, coordination of 3rd parties (event management, media agency, sponsors, etc.)
Partners: MasterCard, R/GA