Make your conference more diverse

This is the final recap of the Shine Bootcamp Speaker Showcase and you won’t be disappointed. The speakers pull at your heartstrings, test your knowledge, and encourage you to look beyond your present circumstances and achieve more.

Now on to the 16 speakers of day 4.

Chelsea Charles

1/ Kicking off day 4 is Chelsea Charles. She shares how growth is a journey and not a destination for those working in STEM careers. Your job is not the only resource to help you grow professionally. She encourages you to take responsibility of your own professional development and prioritize it for yourself instead of expecting your job to do it for you.

Presentation slide. An image of a woman touching a digital touch screen device where she can move things around.

Taylor Kim

2/ Taylor Kim naturally weaves personal stories with solid career advice that every person could benefit from. When it comes to applying real life lessons to your career she says, “Gotta go to know” and be ready for the unexpected. Even if you end up in the wrong place, it’s not a huge failure. You now know you must go someplace else.

Slide split into two. Image of blue lake water and blue skies on left side. On right side is text that says "In what unlikely place will you find the best career advice?"

Tawanna Smith

3/ Tawanna Smith shares a touching story about courage. She describes disconnecting from a toxic environment for the betterment and safety of her children. Although her focus is on other mothers, her message is for everyone – do not forget how valuable you are to yourself. You are fierce!

Title slide says "Overcoming Adversity: A Fierce Mother's Journey by Tawanna Smith"

Sarah Newman

4/ Although she currently teaches on the college level, Sarah Newman offers some key lessons learned while working early in her career when she was waiting tables. A couple of tips shared include showing up from a place of humility and compassion and the superpower of a smile. She motivates you to appreciate nonlinear career paths and the lessons or experiences they bring.

Illustration hand drawn like a child created it. Left side is a menu. Right side is a person dressed like a waiter with arm stretched out pointing to the menu on the left side.
"Menu
1. Pizza Bagel
2. Peanut Butter Jelly
Milk Water "

Lily Konings

5/ Lily Konings tells you straight, no chaser that an output doesn’t equate to an outcome. For example, if you’re a pro tennis player can focus so much on outputs (tennis – hitting the ball) versus focusing on the desired outcome (winning a championship). The real work project shared are interesting and eye-opening. You’ll start looking at your own projects and questioning if you’re too focused on the outputs and not focused enough on the outcomes.

"Good design is invisible" in big black letters

Laísa Barros

6/ Laísa Barros says creativity is about your own idea, your vulnerability, and how well you are at expressing your ideas (i.e., imagination). Using this definition, she then applies it to life. One gem of an insight was shared using social media as an analogy. Stop and watch the replay of this talk and learn how to appreciate the moment.

Presentation slide split into two parts. On left side is an image of a spiral notebook with a list on it. On the right side is typed text version of the checklist that is handwritten on the left side in the image. The text says:
Secret Dreams
(check mark) Have a piano
(crossed out) Always get good grades
(crossed out) Pass the vestibular
(crossed out) Never fail in class
(unchecked box) Never give up in a dream
(unchecked box) Continue being joyful
(unchecked box) Always be myself
(check mark) Have painting classes

Jami Geter

7/ Jami Geter shares how you go from unsatisfied to getting to the next step in your career. It all starts with open ended questions – how, what, when, who. During her talk she shares a few key questions that will open up doors. Great career advice.

Slide with "03" on left side and a talk bubble on the right side that says "What am I not asking you that I should?"

Jessica Van Kline

8/ Jessica Van Kline dropped so much knowledge on how to maximize quick career pivots to actualize your purpose. Although her talk was targeted toward people with children, the gems dropped are useful for the favorite aunts & uncles too. One of my faves was “Have people tap into their own tanks instead of draining yours.”

Slide presented during talk by Jessica Van Kline. It says:  Intentional Development
Thoughtful selection - consider more than salary. Choose growth!
12-18 Month Commitment - Master skills and move forward!

Karina Gonzales

9/ Karina Gonzales shows you how technology can make education for those with special needs more accessible. She walks you through a digital game that can be tailored to meet the skills and needs of each person with a cognitive disability. This community can be very tech savvy and repetition is very important in learning process which makes digital games are good for learning.

Slide by Karina Gonzales that shows a status dashboard of features related to a digital game.

Annika Lewis

10/ The talk by Annika Lewis was detailed, but extremely easy to understand. She believes most organizations today are still far from using data to its full potential. That’s why everyone should be a data person and she explains quite convincingly in her talk.

Text slide with two columns of phrases with an arrow pointing towards the right between each phrase.  Siloed documentation -> Metadata for all
Broken Telephone -> Cross-team collaboration
Ambiguous accountability -> Each team accountable

Marijana Miric

11/ Fake it until you make it can only take you so far. Marijana Miric will help you strengthen your sales techniques regardless of the industry you work in. She want you to embrace your unique take on sales and find a way to connect with others while remaining true to yourself.

Image of two hand shape word clouds reaching towards one another from the left and right sides of the slide. Biggest words visible on the left hand are empathy, present, connect, giving, compassionate. Biggest words visible on the right hand are I hear you, listening, compassion, feelings, communication.

Heather-Mae Pusztai

12/ Grieving is hard and Heather-Mae Pusztai lets you know grief doesn’t discriminate whether you have lost a loved one in death, in relationship, or other situation. She will help you equip yourself to handle the big and the small losses and support your team in work environments to feel empowered.

Slide by Heather-Mae Pusztai. It's split into two parts. Left side says "It's ok to not be ok." Right side says, "Acknowledge the Grief."

Meghan Lazier

13/ For Meghan Lazier, “I don’t know what I’m going to do, but it’s going to something fabulous” became the mantra and rally call of her career. No matter the stage of your career it’s okay to take an intentional pause and reassess. Her talk encourages you to give yourself the freedom to explore, relax, think, and take risks.

Slide by Meghan Lazier that says "Plan for the lifestyle you want."

Ceora Ford

14/ Ceora Ford passionately expresses (pun intended) how passion shouldn’t be a focal point when it comes to choosing a career or selecting a new hire. Passion as a requirement causes unnecessary stress and unnecessarily excludes people.

Slide presented during talk by Ceora Ford. It says, "Passion is essential"- a Myth.

Bridgette Smith

15/ Like so many of us, Bridgette Smith admits imposter syndrome held her way back until she decided to make a change. This motivation and instructional talk provides you with practical and actionable advice to help you break pass and stop limiting your own opportunities.

Slide presented during a talk by Bridgette Smith. It is an image of a napkin with a hand drawn ven diagram. One circle says "Making something look 'easy' " other circle says "Discounting its value". Where the two circles overlap is shaded in with an arrow pointing to it that says "The Imposter Syndrome"

Ezenwanyi Abii

16/ Ezenwanyi Abii is passionate about helping others find their spark and shine through. She challenges you to identify what excites you and pulls you in. And pushes even further by asking if it fulfills you why not just try it now? Why do you have to wait until a later date for self-actualization? Simple dare to be.

Slide presented during talk by Ezenwanyi Abii. Slide has a Kurt Vonnegut quote, "Of all the words of mice and men, the saddest are, 'It might have been."

Share Your Thoughts

Which Day 4 topics caught your attention? Share with me on Twitter or LinkedIn.

Watch the Speaker Replays

Loved day 3 speakers and want to learn about more? Why not read about the speakers on
day 1
day 2
day 3

Missed a speaker? No worries. When you register, you will receive access to all Shine Bootcamp Speaker Showcase replays through October 23, 2020.

__________________________________________________________________

Nerissa Marbury is a digital marketing & operations consultant with 20+ years of experience across multiple industries including not-for-profit, entertainment, and travel. Add on her years as an entrepreneur and Nerissa offers you a wealth of knowledge no matter the challenge. She is Founder of a digital marketing company One Epiphany LLC, Marketing Director for University of Michigan Black Alumni (UMBA), and Shine Bootcamp alumna. Connect with Nerissa on LinkedInTwitterInstagramFacebook.

Are you responsible for your organization’s marketing and feeling bit challenged? Let’s talk. One Epiphany helps organizations, like yours, solve business problems and implement digital marketing solutions when you do not have the know-how, time, or resources to do it alone. 

Make your conference more diverse

Before I start on Shine Bootcamp day 3 recap, a special thanks goes to Rick Perreault and Unbounce for sponsoring the Shine Bootcamp 2020 speaker packs. Unbounce was the only company to maintain its sponsorship after the pandemic was announced. And as a speaker of the first virtual Shine conference, your commitment was sincerely appreciated.

Now on to the 15 speakers of day 3.

Kay Fabella

1/ Kay Fabella kicked off day 3 with a bang with her talk Breaking Boxes and Biases: From Identity to Inclusion. As she breaks down the barriers that come with racial boxes, she teaches you how boxes can be harmful when basing ideas on sweeping assumptions instead of embracing subtlety and nuance.

Slide by Kay Fabella. Left side says "01. Understand your whole self". Right side shows a stick figure person with hand drawn arrows pointing to it. At the start of of each arrow is a word. Words include class, race, language, culture, ethnicity, gender, age, ability, sexuality, education.

Loes Jaber

2/ Loes Jaber speaks on the often misunderstood aspects of attention deficit hyperactivity disorder (ADHD) in women in ADHD in Women: from Survival to Thrival. She shares symptoms (depression, anxiety, hyperactivity, impulsivity) and her own diagnosis through personal stories. Her focus is not only to survive, but to thrive.

Title slide "ADHD in Women" talk by Loes Jaber.

Pegah Abdolhosseini

3/ With hundreds of partnerships established, Pegah Abdolhosseini has nerves of steel when it comes to contracts and negotiation and wants to help you Take the nerves out of negotiating too. She puts negotiating tips and steps into a nice & easy to understand package so you can become a confident watermelon too.

Slide from negotiations talk by Pegah Abdolhosseini. Slide asks "Which one are you?" Then show the "under confident" banana (represents 33% of successful negotiators), "neutral" peach (represents 16% of successful negotiators), and "very confident" watermelon (represents 62% of successful negotiators).

Maria Tribble

4/ Maria Tribble walks you through the reasons why there are so few women in tech sales. After all, women do build trust and nurture business relationships better. It is not fully a supply issue. There is a retention problem and so much more. Learn more in Unpacking Why There Are So Few Women in Tech Sales and How to Change That.

Slide from talk by Maria Tribble. It shows 8 women with the words "Faces of Real Women in Sales".

Nancy Wood

5/ Nancy Wood says an employee’s experience is shaped by technology, culture, & physical space. In Out of Sight, NOT Out of Mind: Shaping Employee Experience Through Physical Workspaces in a Remote World, she shares how physical space has the ability to motivate, desire, & innovate even in a remote work environment. This is a must watch for every manager, HR person, & business owner!

Slide by Nancy Wood. It says "Embrace variability as a strategic advantage."

Iqra Shaikh

6/ Iqra Shaikh lets us know women have waited long enough. Equality Can’t Wait: The Radical Economic Impact of COVID-19 on Women’s Careers is happening now. She expresses an urgent need to recognize and stop the regression before long-lasting damage is done.

Slide by Iqra Shaikh on covid-19's regressive impact. Slide says "Women make up 39% of global employment, but account for 54% of overall job losses." and "Women's jobs are 1.8 times more vulnerable to this crisis than men's jobs."

Hima Batavia

7/ Hima Batavia draws you in when presenting Redesigning our culture for collective healing and liberation. You simply want to focus on her words and listen. Although 2020 equates to one giant traumatic experience, she shows how instead of closing off, we opened up and the importance behind it.

Screenshot from virtual presentation with Hima Batavia in lower left corner speaking.  Screenshot includes photo of Hima Batavia sitting crossed legged meditating across from a buddha statue.


Faria Chaudhry

8/ In No Tokens Here: Proactively Build an Inclusive Workplace and Product, Faria Chaudhry shares how across the tech industry, there are engaged and aware workers who bring their ethics into the office and expect their employers to do the same. However more is needed than employee activism plus well-intentioned leadership to improve diversity, equity, and inclusion in technology industry. 

Slide from talk by Faria Chaudhry. Slide says "As a tech leader, it's your job to meet this moment."


Collen Tartow

9/ Colleen Tartow believes #diversity in engineering leadership leads to more innovation, more revenue, and better products. A key point she shares in Data, Diversity, and Culture: How to Build Great Engineering Teams is you can’t pick the best candidate if you don’t first establish a diverse pipeline of candidates. Mind blown.

Slide by Colleen Tartow. On left side text states innovation, complexity, market fit. On right side is a line graph showing how the 3 words build on top of one another as diversity (Y-axis) increases.


Alex Oh

10/ Alex Oh says to trust your body. It feels the tension before your mind knows there is a problem. Let it be a guide so you can become a human being & not a human doing. In Hole-in-One: Power of Connection, she demonstrates how when you show up for yourself, others will show up for you.

Slide by Alex Oh. Image of three circles embedded onto one another. Outermost circle says "me". Middle circle says "we". Innermost circle says "us".


Madi Waggoner

11/ Some companies believe a remote workforce will only create problems, while others don’t. In Out of the Office: Creating Connection While Remote Madi Waggoner wants us to consider “what if remote work isn’t the problem, it’s exposing it. She shares three vital steps we all should take when seeking connection from afar. 

Slide by Madi Waggoner has several questions on it. Questions on slide include how are you doing, how is ____ (family, friend, pet, plant, etc.), How are things going with work?, What are you finding most challenging? Where are you finding bottlenecks?, How am I a bottleneck for you?, What should I keep doing? What should I stop? What should I start?


Keisha Mistry

12/ What they don’t Tell You about Starting Your Career is a well presented, need-to-know guide by Keisha Mistry on what a recent grad should know before heading out into the workforce. She helps you look out for yourself & your rights while stopping you from ever wondering, why didn’t anybody tell me?

Title slide of "What They Don't Tell You About When Beginning Your Career" talk by Keisha Mistry.


Olivia Tait

13/ In The Leadership Equation, Olivia Tait shows you what makes a #technical #leader great & where to find them. Great tech #leaders walk, the walk and are capable of building dedicated teams & developing #innovative solutions. So, when you find one, keep’em!

Slide by Olivia Tait says "So where are the great technical leaders?" on left side. One right side is a circular graphic that says what the leaders are doing such as supporting their team, working, solving problems, in the community.


Aji Oliyide

14/ Aji Oliyide speaks on ways program managers can lean into post-reorganization planning & utilize their expertise to help bring “order to chaos”. Might be biased, but I say “Yes, PMO-s , PMP-s, & PMs for the win at getting things done!” So check out From Agents of Change to Leaders of Stability: How to Utilize Your Program Management Office (PMO) to Lead a Successful Corporate Reorganization.

Slide by Aji Oliyide. Slide states reasons "Why do organizations reorg?". Reasons include "increase velocity of execution, improve strategic clarity and focus, improve scalability of impact, better leverage resources (e.g., people), be more nimble in the market"


Yirssi Bergman

15/ Yirssi Bergman stresses The Time for Reparations is Now in her fact full, eye opening talk. You thought you knew some things on the topic, but I promise, you’ll learn something new. She’ll define reparations, discuss how reparations are gaining momentum in the United States, and delineate what steps people can take in advancing the fight for reparations.

Photo of Yirssi Bergman from 7 October 2020 Shine Bootcamp talk.

Share Your Thoughts

Which Day 3 topics caught your attention? Share with me on Twitter or LinkedIn.

Watch the Speaker Replays

Loved day 3 speakers and want to learn about more? Why not read about the speakers on
day 1
day 2
day 4

Missed a speaker? No worries. When you register, you will receive access to all Shine Bootcamp Speaker Showcase replays through October 23, 2020.

__________________________________________________________________

Nerissa Marbury is a digital marketing & operations consultant with 20+ years of experience across multiple industries including not-for-profit, entertainment, and travel. Add on her years as an entrepreneur and Nerissa offers you a wealth of knowledge no matter the challenge. She is Founder of a digital marketing company One Epiphany LLC, Marketing Director for University of Michigan Black Alumni (UMBA), and Shine Bootcamp alumna. Connect with Nerissa on LinkedInTwitterInstagramFacebook.

Are you responsible for your organization’s marketing and feeling bit challenged? Let’s talk. One Epiphany helps organizations, like yours, solve business problems and implement digital marketing solutions when you do not have the know-how, time, or resources to do it alone. 

Putting on your first LIVE virtual conference isn’t an easy feat. Kudos to Shine Bootcamp organizers and Charlene Kate Events for helping the Day 2 speakers power through like pros. Attend Day 3 and Day 4 or get replays for Shine Bootcamp Speaker Showcase.

Below are the 16 speakers of #shinebootcamp day 2.

Ximena Cordon

1/ The first Shine Bootcamp speaker Ximena Cordon shared her love of technology and shared how digital transformation is more about community than products during her talk on Adopt, Adapt, or Ignore: What Will You Do? Must watch even for the non-techy. 

Screen shot of virtual presentation on technology by Ximena Cordon. Image includes 4 October 2020 tweet by @Caitzooo on cashless society and its negative impact to the homeless.

Angela Wallace

2/ Coming up next is Angela Wallace. She wants us to reconcile the dynamic tension of purpose to make capitalism conscious. When watching 3 Pitfalls of Purpose Driven Business you’ll think more deeply about your own pursuit of purpose.

Screen shot of virtual presentation on purpose driven business by Angela Wallace. "Planet People Profit" is on the left side. A quote by Nick Craig, author, is on the right side.

Adriana Romero

3/ When it comes to overcoming fear there is never a good time to start. However Adriana Romero gives you a step-by-step approach to get you on your way during her Start Here – Losing the fear of the first step. This practical guide will help you embrace change with deliberate practice.

Slide from virtual presentation on moving past fear by Adriana Romero. Slide says "04 Deliberate Practice" at top with three bullets underneath "mindful of your thoughts and actions, room for forgiveness, and time"

Saschie MacLean-Magbanua

4/ In Collecting Stardust, Saschie MacLean-Magbanua encourages you to recognize your ability to shine bright and be intentional about who and what you allow in your life. Key takeaways 1. follow the “yesses” and 2. dance exclusively to Beyonce songs to channel your inner Sasha Fierce.

Screenshot from virtual presentation by Saschie MacLean-Magbanua. Slide says "If you pay attention, you can see the stardust shine with the potential of what your life could be"

Nerissa Marbury

5/ It’s yours truly at the mic. Nerissa Marbury educates the audience on Invisible Traveler who is frequently ignored by the outdoor and adventure industry. To solve for this problem, she stresses the importance of getting the RNA into the DNA of tourism marketing.

Slide from Shine Bootcamp talk delivered on 7 October 2020 by Nerissa Marbury. Slide headline "Get RNA into the DNA". There are three icons first represents "Recognize", second represents "Normalize", and last represents "Accept.

Goz Odediran

6/ Goz Odediran speaks on A Mom-Lawyer’s Perspective on Moving Past Shattered Dreams To Advocating for a Child with Disability. She stresses the importance of being an advocate and educating yourself on entitlement and anti-discrimination laws and your school system’s resources.

Slide from presentation on advocating for children with disabilities by Goz Odediran. Slide says "Advocate for your child from day 1".

Andrea Merkl

7/ Andrea Merkl wows you with her #shinebootcamp talk as the focus was 100% on her – no slides. Andrea walks you through the three lessons to help heal self-betrayal. Lessons gained from an unsuspected source – The gift of infidelity.

Photo of Andrea Merkl taken during her Shine Bootcamp talk on 7 October 2020.

Susan Staupe

8/ Want to get some insight on what to think about when hiring a digital marketing professional? The Red Flags & Black Hats: How To Hire A Legitimate Digital Marketing Partner talk by Susan Staupe offers tips on what to avoid.

Slide from presentation by Susan Staupe on digital marketing. Slide says "3 How do I really choose a digital marketing partner I can trust?"

Tiffany Yu

9/ Tiffany Yu brings a twist to optimism when speaking on The Problem with Positivity. She helps you realize it’s okay to honor your emotions instead of hiding your true feelings. She teaches toxic positivity is a thing and tells you all about.

Slide by Tiffany Yu on toxic positivity. Slide says "What does toxic positivity look like?" Five bullets "- Hiding my true feelings, -Trying to 'just get over it', -Feeling guilty/judgement, -'It could be worse', and -'it is what it is' "

Keisha Frazier

10/ Stillness. Intuition. Fight. Trust. Keisha Frazier surprisingly turns a conference talk into a 1-on-1 coaching session between you and her during Intuition is the Key to Business Success. Her smoothing voice and techniques shared drives home the point that there is more to success than the basic belief of hustle and grind.

Title slide from talk given by Keisha Frazier. Slide says "Intuition as the key to business success"

Jessalin Lam

11/ Jessalin Lam speaks about the value in being a life-long learner. She shares how to apply transferrable skills to create career opportunities as well as teach what you know to others to solidify what you learned yourself. Watch and share with Jessalin on Twitter your learning takeaways from Enrich Your Life: The Power of a Lifelong Learner Mindset.

Slide by Jessalin Lam. Slide says "Develop growth mindset" on the left side. On the right side, there is an illustration with a brain representing "growth mindset". Surrounding the brain are words including "opportunity, find out, feedback, worthwhile, lesson, and admiration."

Derby Chukwudi

12/ In Rewriting the Narrative: The Art of Revolutionizing Your Approach to Reading, Derby Chukwudi has a personality that comes through the screen as she shares her passion for reading. It makes you remember the joy & magic books offer especially when reading for pleasure.

Slide by Derby Chukwudi. Slide says "Initiation, Selection, Iteration" on the left side. On the right side of the slide it says "The New Normal Reading Approach".

Star Dormanesh

13/ Shout out to Star Dormanesh, a fellow PMP. In Build Relationships, Not Projects, so many gems were shared on why communication is key when it comes to building and nurturing business relationships. This project manager focuses on human connections and it makes all the difference.

"Rescue Project Manager" slide by Star Dormanesh. Includes image of Star wearing wonder woman headdress with her arm around a female client.

Sara Hurtado

14/ Sara Hurtado shares a variety of methods to help battle resistance you have in your life due to fear or anxiety. During Why is it so important to connect through ideas? she guides you on how to open opportunities by sharing your passion with the world and talk about your ideas on the Internet.

Image of light house with text that says"Be the lighthouse for likeminded people". This is a slide by Sara Hurtado.

Paige Recker

15/ Through personal stories, Paige Recker shares the diverse power behind handwritten notes in Powerful beyond words: My story of gratitude and loss through handwritten notes. It’s amazing how just a little acknowledgement or gratitude can go a long way. 

Screenshot from talk by Paige Recker. Image includes several pieces of personal mail and a thumbnail image of Paige at the lower far left corner.

Teresa “Terri” Dickson

16/ In The Intrepid Traveller’s Guide to Financial Planning, Teresa “Terri” Dickson uses travel (a passion of mine) as a creative metaphor to explain the 5Ws of financial planning. Terri was able to combine my first profession – finance – with mentions of wine and travel. Good job & way to wrap up day 2!

Title slide from "The Intrepid Traveller's Guide to Financial Planning". A talk given by Teresa "Terri" Dickson. Image is an illustration of overstuffed suitcase with travel stickers, travel hat, and more coming out of it.

Share Your Thoughts

Which Day 2 topics caught your attention? Share with me on Twitter or LinkedIn.

Watch the Speaker Replays

Loved day 2 speakers and want to learn about more? Why not read about the speakers on
day 1
day 3
day 4

Missed a speaker? No worries. When you register, you will receive access to all Shine Bootcamp Speaker Showcase replays through October 23, 2020.

__________________________________________________________________

Nerissa Marbury is a digital marketing & operations consultant with 20+ years of experience across multiple industries including not-for-profit, entertainment, and travel. Add on her years as an entrepreneur and Nerissa offers you a wealth of knowledge no matter the challenge. She is Founder of a digital marketing company One Epiphany LLC, Marketing Director for University of Michigan Black Alumni (UMBA), and Shine Bootcamp alumna. Connect with Nerissa on LinkedIn, Twitter, Instagram, Facebook.

Are you responsible for your organization’s marketing and feeling bit challenged? Let’s talk. One Epiphany helps organizations, like yours, solve business problems and implement digital marketing solutions when you do not have the know-how, time, or resources to do it alone.

Make your conference more diverse

Man oh man! Thought I’d be able to live tweet, but the Shine Bootcamp Speaker Showcase was jammed packed with outstanding topics & speakers. I didn’t want to miss anything. So instead, I put together a Shine Bootcamp day 1 recap in support of the speakers as well as to review all the cool learnings from the day.

Missed day 1? No worries. When you register, attendees can view live talks and will receive access to all Shine Bootcamp Speaker Showcase replays. Register: https://bit.ly/3kZeZYW

Now on to the 15 speakers from day 1……

Maya Moufarek

1/ Kicking off day 1 was Maya Moufarek. As a marketer, her talk on The magic & the logic of brands reminded me of what I needed to share to the small business owner side of me. While at the same time speaking to start-up and enterprise businesses as well.


Slide from presentation by Maya Moufarek

Ange Friesen

2/ “Close Your Eyes.” Was when I realized Ange Friesen has much to say that I needed to listen to and hear. Her talk on Brand Therapy was so captivating, I forgot to get more screen grabs!


Slide from presentation by Ange Friesen

Lucy Heskins

3/ Want to learn a little something new about start-up marketing and have a good chuckle while you do? Be sure to watch the replay of Lucy Heskins talk on 3 Things Every Marketer Needs to Know Before Joining a Startup.

Slide from presentation by Lucy Heskins

Jillian Wood

4/ First insightful tidbit from Jillian Wood was “No BoFu? You’re missing out on ready buyers.” Her take on why to start at the bottom of the funnel was a refreshing perspective. She knows how to make you hungry for more of her marketing tips! Be sure to view How To Create A Perfectly Balanced B2B SaaS Content Strategy.


Slide from presentation by Jillian Wood

Natasha Samuel

5/ Loved the energy and the topic presented by Natasha Samuel! She was engaging and sought out interaction from the audience. If you want to know more about Instagram, she is the source. Don’t believe me? View Overcome Your Video Fear To Shine on Instagram.

Slide from presentation by Natasha Samuel

Ameet Khabra

6/ Straight out the gate Ameet Khabra let us know the little things matter when working with a PPC agency. With a big smile and friendly demeanor, she lets you know when it might be wise to switch to a more effective agency during her talk on Red Flags! Getting Your ROI’s Worth: Conversion Tracking Errors by Agencies To Look Out For.


Slide from presentation by Ameet Khabra

Anita Chauhan

7/ The Anita Chauhan quote below really resonated with me. Brands have lost me due to this very thing something I call being a “forgotten customer”. Much more is shared for you to learn when watching Anita’s talk on The Urgency of Inclusive Marketing. Check it out.

Slide from presentation by Anita Chauhan

Lauren Archibald

8/ Now Lauren Archibald spoke about sustainability and how to see it beyond what you might receive in a standard report. She shares lots of good examples with the attendees as well as some straight to the point call-to-actions for customers and brands alike. Take a look at Nobody Reads Your Reports. How to Bring Sustainability Initiatives to Life.

Slide from presentation by Lauren Archibald

Tracy Montour

9/ Celebrating a milestone birthday was Tracy Montour. She had quite a few one-liners and hard-hitters to share with the attendees. If you want to connect with her, the best place to do so is on LinkedIn.

Slide from presentation by Tracy Montour

Tara Clark

10/ Want to figure out how to make some non-sexy businesses, industries, or topics be UNboring? Tara Clark walks threw a few examples to show you the way during her talk on Beat the Boring: Why No Industry is Too “Dull” for Social Media

Slide from presentation by Tara Clark

Schekina Israel

11/ Schekina Israel is not on Twitter, but can be found on Instagram and LinkedIn. Shekina shared a great example with the showcase attendees about context in action. In Context Matters: How Context Cues Affect Advertising Efficiency, she shows the opportunity a newcomer could take when a well-established brand fails to do so. 

Slide from presentation by Schekina Israel

Rachael Wolber

12/ It wasn’t the plan, but I missed the Your donors are dying: Expanding your supporter base to raise more $ and save the world talk by Rachael Wolber. The replay will be watched! Gaining tips to update marketing strategy for donors is ideal due to my nonprofit board member positions.

Slide from presentation by Rachael Wolber

Christine Johnson

13/ The next speaker Christine Johnson walked us through a challenge & how she solved for it in The forgotten fundamentals of marketing strategy. Let me just say those email open & click through rates for her marketing campaign were amazing. Who said email is dead?


Slide from presentation by Christine Johnson

Kim Kiel

14/ Those who know me off of LinkedIn know I love a good recipe and story. Well little did I know I would get both with Kim Kiel, a phenomenal storyteller. She offered “Sally level” sales copywriting tips and tricks you won’t want to miss.


Slide from presentation by Kim Kiel

Emma Siemasko

15/ If you’ve ever written a case study you know it takes time. Lots of time. You also know case studies help generate revenue. Emma Siemasko gave an awesome talk on how to create case studies more easily and different ways to present / share your success story.


Slide from presentation by Emma Siemasko

Share Your Thoughts

Which Day 1 topics caught your attention? Share with me on Twitter or LinkedIn.

Watch the Speaker Replays

Loved day 1 speakers and want to learn about more? Why not read about the speakers on
day 2
day 3
day 4

Missed a speaker? No worries. When you register, you will receive access to all Shine Bootcamp Speaker Showcase replays through October 23, 2020.

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Nerissa Marbury is a digital marketing & operations consultant with 20+ years of experience across multiple industries including not-for-profit, entertainment, and travel. Add on her years as an entrepreneur and Nerissa offers you a wealth of knowledge no matter the challenge. She is Founder of a digital marketing company One Epiphany LLC, Marketing Director for University of Michigan Black Alumni (UMBA), and Shine Bootcamp alumna. Connect with Nerissa on LinkedIn, Twitter, Instagram, Facebook.

Are you responsible for your organization’s marketing and feeling bit challenged? Let’s talk. One Epiphany helps organizations, like yours, solve business problems and implement digital marketing solutions when you do not have the know-how, time, or resources to do it alone. 

In May 2020, Google released Lighthouse 6.0. If you’re unfamiliar with the tool, Lighthouse is an automated website auditing tool used by SEOs, developers, and UX designers. It helps people like me with opportunities and diagnostics to improve the user experience of our client sites. Lighthouse powers many Google services, including web.dev/measure and PageSpeed Insights. You’ll also find it in Chrome DevTools, npm (as a Node module and a CLI), or as a browser extension (in Chrome and Firefox).

If you’re like me and want to see all the new shiny bells and whistles, I’ve provided a few simple keystrokes to quickly reveal the updated panel with the Command menu:

  1. Press Control+Shift+J (or Command+Option+J on Mac) to open DevTools.
  2. Press Control+Shift+P (or Command+Shift+P on Mac) to open the Command menu.
  3. Start typing “Lighthouse”.
  4. Press Enter.

Regardless of what you do next, be sure to read all of what’s new in Lighthouse 6.0 to learn about all the goodies inside.

There’s a tendency to not be mindful of the achievements and blessings that come along because one believes X, Y, or Z is not significant or big enough to make a fuss about. Therefore, Nerissa Marbury of One Epiphany LLC is creating a safe space each month for you to celebrate your accomplishments (big, tiny, and in-between) as she share hers and ours with you. Let the good vibes roll.

Month In Review Highlights: March 2018

Silhouette of a women who represents the many users of Blockchain For Change

It’s a wonderful feeling to have your “digital child” introduced to the world.

On March 11th, we went live on the Google Play Store with the Beta version of Fummi officially launched in partnership with Part Of The Solution (POTS).

Fummi is offered by Blockchain For Change, Inc. and is a secure mobile application where people can easily connect with service providers to access services such as housing, food, and financial services. One Epiphany has had the honor of directing and managing the teams developing the Android application and web-based administrative portal.

NOTE – Fummi is currently in beta test mode with select Service Providers and Users. Please contact info@blockchainforchange.org to request more information.


U-Michigan logo | Month in Review - March 2018

Michigan Wolverines!!

The University of Michigan made it to the 2018 NCAA Men’s Ice Hockey Frozen Four and the 2018 NCAA Men’s Basketball Final Four! And let me not forget to mention, we are going to the NCAA Men’s Basketball Championship, baby!

Need I say more?


Augmate logo | Month in Review - March 2018

We got the business!

One Epiphany has added Augmate Corporation to its client roster effective April 2018 and will provide project management services for three of Augmate’s key technology products.

Augmate develops an enterprise-level wearable and IoT device management platform for industrial smart eyewear applications for desk-less workers. It enables businesses to evaluate, validate, pilot, and scale wearable technology in workplace environments. The company’s cloud-based application platform is used for applications in agriculture, automotive, aviation, construction, manufacturing, medical, and pharmaceutical industries. The company was founded in 2013 and is based in New York City, New York.


Look for similar posts in the months to come as One Epiphany works to reestablish its blog presence. We can’t wait to share more with you as we move further into into 2018.

There’s a tendency to not be mindful of the achievements and blessings that come along because one believes X, Y, or Z is not significant or big enough to make a fuss about. Therefore, Nerissa Marbury of One Epiphany LLC is creating a safe space each month for you to celebrate your accomplishments (big, tiny, and in-between) as she share hers and ours with you. Let the good vibes roll.

 

Below are the January 2018 highlights for our first month in review:

Google "G" LogoThe first step was taken in getting the agency to Google Adwords Partner status by Nerissa Marbury, CEO & Founder of One Epiphany LLC, becoming Google Adwords certified herself. Over the years One Epiphany has relied on help from our strategic partners to offer online advertising and pay per click type services. With the recently earned Google Analytics and Good Adwords certifications, One Epiphany is better able to position itself to take on projects in-house as well as leverage its skilled strategic partners to help the company scale and grow.

 

Nerissa Marbury skiing at Keystone | Month in Review - January 2018

 

As an avid skier, who hasn’t skied as much she would have liked in recent ski seasons, it was great to get two ski trips in during the month of January. It was wonderful spending time with ski family and making new friends. As a bonus, by spending a few weeks in the northwest U.S., I was able to visit with family and friends I don’t interact with as often as I’d like.

 

University of Michigan Black Alumni logo

Nerissa Marbury was appointed Marketing Co-Director of the University of Michigan Black Alumni organization. Looking forward to putting my 15+ years of online communication, digital marketing and project management experiences to work for my alma mater.

 

 

This is the first of many similar posts to come as One Epiphany works to reestablish its blog presence. We are excited to share more posts as we move forward into 2018.

As the Alphonse Karr quote goes….

“the more things change, the more things stay the same.”

The same is true when it comes to using social media as a way to connect with your consumer, client, or fan.

Recently I came across a blog post I published in 2009 that was inspired by an Advertising Age article written by Mr. Tom Martin. By early 2009 when the article was written, I had been active on Facebook and LinkedIn a couple of years and Twitter for 6 only months. Even so, Twitter had quickly become my social media platform of choice for communicating my thoughts and perspectives in 140 character increments at a time.

The Ad Age article talked about celebrities who were not managing their own Facebook pages. This meant in many instances the Facebook page was solely marketing-focused instead of communication-focused. A day before Mr. Martin’s perspective was published, I tweeted the following:

9 Feb 2009 Tweet - @ner1ssa
Shibuya Crossing

Great minds think alike, right? Social media should not be seen as a one-way street or a place where only one person talks and everyone else listens. You should instead view social media as a multi-way platform for engagement. As an avid traveler, I immediately envision the Shibuya Crossing in Tokyo, Japan when thinking about this concept.


Wagon wheel and social media analogyHowever back in 2009, I likened a brand’s use of social media to that of a wagon wheel. The core of the wagon wheel is the brand, each spoke is a line of communication and the rim is the population of social media users. If any piece isn’t fully engaged with the others, the integrity of wheel (brand equity) will come into question.


This is one of the reasons why we encourage our clients to speak to and converse with their consumers, clients, or target audience on social media. You start with a simple comment, post, tweet, +1, or pin to a social post, but it can turn into so much more. The social networks may change and evolve from time to time or you may not be as technically savvy as the next person, but the act of active listening in order to nurture relationships remains the same.

 

Need to enhance your social media strategy? Schedule a free initial consult with One Epiphany to find out how we can help you.

Adopt a mobile-first strategy

Back on February 26th, Google announced a couple of major algorithm changes that increased the weight of mobile-friendliness among its ranking factors. This created a big push encouraging website owners to have mobile ready websites before the changes took effect on April 21, 2015. If you still don’t have a responsive website for mobile devices, it’s not too late to adopt a mobile-first strategy in your web development and SEO marketing efforts.

 

This post won’t get into the details of how you should create your mobile-first strategy; however on a very high level, Googlebot — Google’s spider — that crawls your site must be able to access the website’s CSS and JavaScript. The Googlebot’s ability to crawl your site influences how your site is ranked. Don’t have a mobile friendly website; your ranking declines. If the negative impact to your search ranking doesn’t motivate you, perhaps the potential impact to your bottom line (i.e., revenue) will do the trick.

If you want to improve the mobile friendliness of your site, call +1 (646) 926-6584 or schedule a consult with One Epiphany and we’d be happy to help.

 

E-commerce sites get ready for mobile customers

On May 15th, the Wall Street Journal shed some light as to what may have been the driving force behind Google’s algorithm change – buy buttons.  According to the Wall Street Journal, Google plans to add buy buttons directly to its search results.  Google Chief Business Officer Omid Kordestani confirmed while at the Code Conference in Southern California this week, “There is going to be a buy button soon. It’s imminent.” The Wall Street Journal report offered additional information by stating the buy buttons will initially be available only on mobile searches. Hence the reason for the algorithm changes and the urgency behind the mobile friendliness of business sites; or so I believe.

Is your paid search game up to par? Or looking to purchase Ad Words (Google, Bing/Yahoo) at a discount? Give One Epiphany a call today (+1 646 926 6584) or schedule a consult to learn more.

 

The importance of mobile friendly websites

Buy buttons will appear alongside paid search ads results under a “Shop on Google” heading. “Organic” search results returned by the algorithm will not have a buy button option. As more people perform searches on their smartphones than on computers, the likelihood of making purchases using mobile devices increases. Even if you don’t have an e-commerce site, don’t forget people are more frequently making mobile searches that lead to offline purchase too. Mobile ready websites motivate users to stay on the website, click, and even purchase (online and off) because of faster load times and information being presented in a manner that is simple and easy to digest. The ease of navigation is another major factor in whether a user continues through the sales funnel or quickly exits to see if a competitor’s site is any better.

Does your e-commerce site provide a user friendly and seamless buying experience? Contact One Epiphany for an audit of your website and we’d be happy to let you know.

Image credits: Carlos Luna, MoneyBlogNewz via Flickr

Laughter does the body good.

A little project management humor to start off your work week: