Adopt a mobile-first strategy

Back on February 26th, Google announced a couple of major algorithm changes that increased the weight of mobile-friendliness among its ranking factors. This created a big push encouraging website owners to have mobile ready websites before the changes took effect on April 21, 2015. If you still don’t have a responsive website for mobile devices, it’s not too late to adopt a mobile-first strategy in your web development and SEO marketing efforts.


This post won’t get into the details of how you should create your mobile-first strategy; however on a very high level, Googlebot — Google’s spider — that crawls your site must be able to access the website’s CSS and JavaScript. The Googlebot’s ability to crawl your site influences how your site is ranked. Don’t have a mobile friendly website; your ranking declines. If the negative impact to your search ranking doesn’t motivate you, perhaps the potential impact to your bottom line (i.e., revenue) will do the trick.

If you want to improve the mobile friendliness of your site, call +1 (646) 926-6584 or schedule a consult with One Epiphany and we’d be happy to help.


E-commerce sites get ready for mobile customers

On May 15th, the Wall Street Journal shed some light as to what may have been the driving force behind Google’s algorithm change – buy buttons.  According to the Wall Street Journal, Google plans to add buy buttons directly to its search results.  Google Chief Business Officer Omid Kordestani confirmed while at the Code Conference in Southern California this week, “There is going to be a buy button soon. It’s imminent.” The Wall Street Journal report offered additional information by stating the buy buttons will initially be available only on mobile searches. Hence the reason for the algorithm changes and the urgency behind the mobile friendliness of business sites; or so I believe.

Is your paid search game up to par? Or looking to purchase Ad Words (Google, Bing/Yahoo) at a discount? Give One Epiphany a call today (+1 646 926 6584) or schedule a consult to learn more.


The importance of mobile friendly websites

Buy buttons will appear alongside paid search ads results under a “Shop on Google” heading. “Organic” search results returned by the algorithm will not have a buy button option. As more people perform searches on their smartphones than on computers, the likelihood of making purchases using mobile devices increases. Even if you don’t have an e-commerce site, don’t forget people are more frequently making mobile searches that lead to offline purchase too. Mobile ready websites motivate users to stay on the website, click, and even purchase (online and off) because of faster load times and information being presented in a manner that is simple and easy to digest. The ease of navigation is another major factor in whether a user continues through the sales funnel or quickly exits to see if a competitor’s site is any better.

Does your e-commerce site provide a user friendly and seamless buying experience? Contact One Epiphany for an audit of your website and we’d be happy to let you know.

Image credits: Carlos Luna, MoneyBlogNewz via Flickr


Use this simple worksheet and conduct a website audit. The worksheet will help determine which site pages you should work on first to begin optimizing your website for search. If you have too many tools in the kit, feeling a little overwhelmed, and unsure where to start first on your website, this is the worksheet for you. Request a copy of the free website audit worksheet today.

Otherwise if you’re the do-it-yourself (DIY) type person and want to optimize your website for search purposes, below is a list of 12 free tools used by many SEO professionals.

  1. Bing Webmaster Tools – A source of research tools and resources, such as the Bing Getting Started Checklist, to help you improve your SEO on the Bing search engine
  2. Copyscape – A plagiarism detection service to make sure your content isn’t being used elsewhere on the web
  3. Google Adwords Keyword Planner – A way to learn what your customers are searching for, identify new keywords, and research keywords to add to your list
  4. Google Analytics – Obtain website data and analytics
  5. Google Trends – Search and identify trending topics to consider incorporating into your content
  6. Google Webmaster Tools – Get data, tools and diagnostics for a healthy, Google-friendly site
  7. Optimizely – provides tools to help you increase engagement, interactions, and conversions
  8. MozBar – A web browser extension that gives valuable insights and metrics about a website; yours or somebody else’s
  9. SEO ToolBar – This toolbar works on only Firefox and displays lots of useful SEO related information about the website you are on
  10. SEOquake – This tool provides useful data for every website displayed during a web search.
  11. XML Sitemaps – A free online sitemap generator that will index up to 500 pages for any one website
  12. Yoast for WordPress – This plug-in is a must for any WordPress website or blog


BONUS Tool: WordStream Free Graders – Some folks use these tools for SEO keywords purposes; however, most use the three graders to gain insight into pay-per-click (PPC) account performance


Please share in the comments which of these tools you use to meet your SEO needs.  If you have a favorite SEO tool not listed above, in the comments let me know what it is and why you love it so.


Oh! And don’t forget to request your free copy of the website audit worksheet too.