Web analytics is the analysis of qualitative and quantitative data from your website to identify and drive continual enhancements of the online experience of your customers and prospects.
One Epiphany reviews the data on how many people visited your site, how many of those visitors were unique visitors, how the visitors arrived to the site, what keywords were searched with the site’s search engine, and more for your website. We then take the information gathered to determine things such as whether or not a site’s pages are working properly and which areas of the site are popular and which areas of the site do not get traffic.
We apply our findings to your customers, whether new or existing, to make their experience meaningful and better. Finally, we circle it all back to ensure your online web presence is meeting your overarching business objectives, not just online but offline as well.